Privacy policy

Privacy Policy and Consents

1. Objective and responsible body
2. Basic data processing
3. Processing of personal data
4. Collection of access data
5. Cookies & amp; Audience measurement
6. Google Analytics
7. Google Re/Marketing Services
8. Facebook social plugins
9. Facebook Remarketing
10. Newsletter
11. Integration of services and content of third parties
12. User Rights and L & ouml;
13. Changes to the Privacy Policy

1. Objective and responsible body

This privacy statement sets out the nature, scope and purpose of the processing (including collection, processing, use and consent) of personal information contained in our online offering and the websites, features and content associated with it (collectively collectively referred to as “online offer” or “website”). The privacy policy applies regardless of the domains, systems, platforms, and devices (for example, desktop or mobile) on which the online offer is being made.

Provider of the online offer and the data protection officer is [company_name], owner: [company_owner], [adress_street], [adress_zip_location] (hereinafter referred to as “Provider”, “we” or “us”). For the contact possibilities we refer to our imprint

The term “user” includes all customers and visitors of our online offer. The terms used, such as “Users” are to be understood gender-neutral.

2. Basic Data Processing

We process personal data of users only in compliance with the relevant data protection regulations in accordance with the requirements of data minimization and data avoidance. This means that the data of the users are processed only if a legal permission exists, in particular if the data for the performance of our contractual achievements as well as on-line services are required, or prescribed by law or in the presence of a consent.

We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the Data Protection Act are complied with and that the data processed by us are protected against accidental or preliminary manipulation, loss, destruction. protection or against access by unauthorized persons.

If, within the framework of this privacy policy, content, tools or other means are used by other providers (collectively referred to as “third-party providers”) and their registered office is located abroad, it can be assumed that a data transfer to the countries of third-party Provider takes place. The transfer of data to third countries takes place either on the basis of a legal permission, the consent of the users or special contractual clauses, which ensure a legally required security of the data.

3. Processing of personal data

The personal data, in addition to the use expressly stated in this privacy statement, will be processed for the following purposes on the basis of legal permissions or user consent:
– The provision, execution, maintenance, optimization and safeguarding of our services, services and user services;
– The guarantee of effective customer service and technical support.

We only disclose users’ data to third parties when necessary for billing purposes (eg, to a payment service provider) or for other purposes, if necessary, to fulfill our contractual obligations towards the users; (eg address information to suppliers).

When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as for the case that follow-up questions arise.
Personal data will be deleted if they have fulfilled their intended use and if the deletion does not conflict with any retention requirements.

4. Collection of access data

We collect data about every access to the server on which this service is located (so-called server log files). Access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, user’s operating system, referrer URL (previously visited page), IP Address and the requesting provider.

We use the log data without assignment to the person of the user or other profiling according to the legal provisions only for statistical evaluations for the purpose of operation, security and the optimization of our online offer. However, we reserve the right to subsequently review the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.

5. Cookies & amp; Audience measurement

Cookies are information transmitted from our web server or third party web servers to users’ web browsers and stored there for later retrieval. About the use of cookies in the context of pseudonymous range measurement, the users are informed in the context of this privacy policy.

The consideration of this online offer is also possible with the exclusion of cookies. If users do not want cookies to be stored on their machine, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

There is a good chance of seeing many online advertising cookies from businesses through the US or the EU page

6. Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the users’ use of the online offer is usually transmitted to and stored by Google on a server in the USA.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering, and to provide us with other services related to the use of this online offer and internet usage provide. Pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the United States and will be blacklisted.

The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading the browser plugin available under the following link install:

For more information about Google’s use of data for advertising purposes, hiring and opt-out opportunities, please visit Google’s websites: (“Use of Google by Your Sites or Apps by Our Affiliates”), (“Managing information that Google uses to Show you ads “) and (” Determine which Google advertising shows you “).

7. Google Re/marketing services

We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner so that we only present to advertisers advertisements that potentially match their interests. If user e.g. Ads for products he’s been interested in on other websites are referred to as remarketing. For these purposes, Google invokes Google code directly from Google and other sites where Google Marketing Services is active, and so-called (re) marketing tags (invisible graphics or code , also referred to as “web beacons”) incorporated into the website. With their help, an individual cookie, i. saved a small file (instead of cookies can also be used similar technologies). The cookies may be set by different domains, including,,,, or In this file is noted which websites the user visited, for what content he is interested and what offers he has clicked, as well as technical information on the browser and operating system, referring websites, visit time and other information on the use of the online offer. The IP address of the users will also be recorded, with Google Analytics reporting that the IP address is located within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. and only in exceptional cases completely to a Google server in the US and transferred there. The IP address will not be matched with any user data within any other Google offer. This information above can also be linked to such information from other sources. If the user subsequently visits other websites, he or she may be shown according to his or her interests.

The data of the users are pseudonym processed in the context of the Google marketing services. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by “DoubleClick” on users will be transferred to Google and stored on Google’s servers in the United States.

Among the Google marketing services we use is u.a. the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies can not therefore be tracked via the websites of advertisers. The information gathered through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.

We embed third-party ads based on Google’s DoubleClick marketing service. DoubleClick uses cookies, which allow Google and its affiliate websites to serve ads based on users’ visits to this site or other sites on the Internet.

We also engage third-party ads based on the Google AdSense marketing service. AdSense uses cookies, which allow Google and its affiliate websites to serve ads based on users’ visits to this site or other sites on the Internet.

Another Google marketing service we use is the Google Tag Manager, which can add more Google analytics and marketing services to our website (eg, AdWords, DoubleClick, or Google Analytics “).

For more information about Google’s data usage for marketing purposes, please visit the coverage page: https://www., the Google Privacy Policy is located at

If you wish to opt out of Google Marketing Services, you may use Google’s recruitment and opt-out facilities:

8. Facebook Social Plugins

Our online offering uses social plugins (“plugins”) from the social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins are recognizable on one of the Facebook logos (white “f” on blue tile, the terms “Like”, “I like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin “marked. The list and appearance of Facebook Social Plugins can be viewed here: docs/plugins/.

When a user invokes a feature of this online offering that includes such a plug-in, their device will establish a direct connection to the Facebook servers. The content of the plugin is transferred by Facebook directly to the device of the user and incorporated by him into the online offer. It is possible to create user profiles of the processed data. Therefore, we have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs users according to our knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example, by clicking on the Like button or commenting on it, the information will be transferred directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and attitudes to protect the privacy of users, can be found in Facebook’s privacy policy:

If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and associate it with his member data stored on Facebook, he must log out of Facebook and use his cookies prior to using our online offer ; rule. Other settings and objections to the use of data for promotional purposes are available within the Facebook profile settings: or via the US page or the EU page http:/// The settings are platform independent, i. E. They are used for all devices, such as desktop computers or mobile devices.

9. Facebook Remarketing

Within our online offer, so-called “Facebook-Pixel” of the social network Facebook, that of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are in the EU, Facebook Ireland Ltd ., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”). With the help of the Facebook pixel Facebook is able to designate the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our website. That’s why, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of the users and not disgusting. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing users being redirected to our site after clicking on a Facebook ad.

The Facebook pixel is directly linked to Facebook when you visit our website and you can use a so-called cookie on your device. save a small file. If you subsequently log in to Facebook or visit Facebook in the logged-in state, the visit to our offer will be noted in your profile. The information you collect about us is anonymous to us, so it does not give us any clues as to the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. As a result, you’ll learn more about how the remarketing pixel works and more generally how Facebook ads are displayed in Facebook’s data usage policy:

You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To do this, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: or disagreement with the US side or the EU page http://Explain The settings are platform independent, i. E. They are used for all devices, such as desktop computers or mobile devices.

10. Newsletter

With the following information, we enclose you with the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you consent to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described in the context of an application for the newsletter, they shall be binding for the consent of the users. In addition, our newsletters contain the following information: our products, offers, promotions and our company.

Double opt-in and logging: Registration for our newsletter is done in a so-called double opt-in procedure. That After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the logon and validation times, as well as the IP address. Likewise, the changes made to your data stored with the shipping service provider will be logged.

Shipping Service Provider: The newsletter is sent by means of “[newsletter_service]” (hereinafter referred to as “shipping service provider”). You can view the privacy policy of the shipping service provider here: [newsletter_service_privacy_policy].

The e-mail addresses of our newsletter recipients as well as their other data described in these notes are stored on the servers of the shipping service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, the shipping service provider may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletters or for economic purposes in order to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties.

Credentials: To sign up for the newsletter, it is sufficient to provide your e-mail address.

Statistical Survey and Analysis – The newsletters contain a so-called “web-beacon”, i. a pixel-sized file retrieved from the shipping service provider’s server when the newsletter is opened. The first step in collecting this information is to gather technical information, such as browser and system information, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Cancellation/Cancellation – You may cancel the receipt of our newsletter at any time, i. E. Revoke your consent. At the same time, your consent to its dispatch by the shipping service provider and the statistical analyzes will be released. A separate cancellation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. A link to the newsletter can be found at the end of each newsletter.

11. Integration of Services and Third Party Content

It may happen that contents or services of third party providers, such as city maps or fonts from other websites, are integrated within our online offer. The inclusion of content from third-party providers always requires that third-party providers perceive the IP address of the users, since they would not be able to send the content to the users’ browsers without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, third-party content providers may set their own cookies and process users’ data for their own purposes. It is possible to create user profiles of the processed data. We will use this content as much as possible in a data-saving and data-avoiding manner and will select reliable third party vendors with regard to data security.

The following presentation provides an overview of third-party providers as well as their contents, as well as links to their privacy policy statements, which contain further information on the processing of data and, in some cases, data protection. already mentioned here, contain contradictory possibilities (so-called opt-out):

– External fonts from Google, Inc., (“Google Fonts “). The integration of Google fonts is done by a server call on Google (usually in the US). Privacy Policy:, Opt -Out:

– Maps of the Google Maps service provided by third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy:, Opt -Out:

– Third-party YouTube Inc.’s YouTube Platforms, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy:, Opt -Out:

12. Rights of Users and Letting Data <

Users have the right, upon request, to obtain information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and disclose their personal data and have the right to lodge a complaint with the competent oversight authority in the event of the acceptance of unlawful data processing submit.

The data stored with us will be deleted as soon as they are no longer necessary for their intended purpose and the lease does not conflict with any statutory storage requirements.

13. Changes to the Privacy Policy

We reserve the right to change the privacy statement in order to adapt it to changed legal situations, or to changes in the service and data processing. However, this applies only with regard to explanations on data processing. If consent of the user is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes shall only be made with the consent of the users.
Users are asked to regularly inform themselves about the content of the privacy policy.

As of: 23.04.2019 17:52

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